Style icon Yoon Eun Hye has done it again in creating a new must-have fashion item – this time, it’s a handbag she’s been sporting in her latest SBS drama, “Lie To Me”.

The pilot episode was broadcasted on May 9th, where Yoon Eun Hye was introduced wearing a white knit with plain blue jeans, complete with a grey, off-the-shoulder square bag by Louis Quatorze.

During the next episode, the actress was seen wearing a bag of the same design, but in a white version, causing viewers to nickname it as the “Yoon Eun Hye Bag”.

After spotting the bag on “Lie To Me”, many netizens began to look into where to purchase this “Yoon Eun Hye Bag”. As a result, the bag apparently sold out in both stores and online, marking it as another item Yoon Eun Hye has helped to market just by wearing it in her drama productions.

A staff member of Louis Quatorzes’ promotional team, Kim In Sub, recently stated, “Ever since the broadcast, we have been getting endless queries asking about Yoon Eun Hye’s bag. Due to the hot response, we’ve decided to make re-orders, and customers will be able to make new purchases soon.”

Source: TV Daily via Nate